Pengaruh Media Sosial, Literasi Keuangan, Perilaku Keuangan dan Literasi Digital Terhadap Perilaku Konsumtif di E-commerce

Abstrak / Ringkasan

This study aims to determine whether there is an influence between social media, financial literacy, financial behavior and digital literacy on consumptive behavior in e-commerce.
The research method used in this research is quantitative using primary data. The place for this research is a university located in Bekasi City. The sampling technique in this study was accidental sampling and purposive sampling. Data was collected by distributing questionnaires to 242 respondents who were obtained and according to the research criteria. The data that has been collected is then processed using SPSS version 25 computer program with multiple linear regression analysis techniques.
Based on the test results, social media variable has a significant positive effect on sonsumptive behavior in e-commerce, financial literacy variable has a significant negative effect on consumptive behavior in e-commerce, financial behavior variable has no significant effect on consumptive behavior in e-commerce, and digital literacy variable has significant positive effect on consumptive behavior in e-commerce. Further research is recomended to add independent variables that are related to consumptive behavior and to expand the distribution of questionnaires not only in Bekasi City in order to get better results.

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