STRATEGI PESAN DAKWAH MAJLIS TA’LIM NURUL MUSTHOFA

Abstrak / Ringkasan

Universitas Islam 45 Bekasi
Study of Communication Science
Faculty of Communications, Literature, and Language
2022

Muhammad Ihsan/41182037180075
“Da'wah message strategy for the Majlis Ta'lim Nurul Musthofa”
Under the guidance of Mrs. Siti Khadijah
Total of 54 Thesis Pages and 14 Roman Pages, 11 List of Figures, 1 List of Tables, and 5 Pages of Attachments

One of the da'wah media is Majlis Ta'lim Nurul Musthofa. Majlis Ta'lim Nurul Musthofa was founded in 1996 by Habib Hasan Bin Ja'far Assegaf he gave a different touch to his da'wah strategy because most of his congregation were young people. So he preached with the aim of inviting young people in particular to return to the straight path or the path that is blessed by Allah SWT and to make Rasulullah SAW a good role model. One strategy in order to attract young people is to invite capital artists or celebgrams who are present at the Majlis Ta'lim Nurul Musthofa. Such as Syakir Daulay, Khalil Tok – tok, Alvin Fais, Alwi Kian Santang, Ameer Azzikra and other capital city artists. With that, he can make the congregation continue to be istiqomah to attend the event. The missionary strategy is to invite people in a wise way to follow the commands of Allah SWT, for the sake of safety and happiness in this world and the hereafter. Researchers use qualitative data analysis, namely data collection, data reduction, and verification or conclusions. At this Majlis, the congregation is also invited to read sholawat and poetry together, all members of the congregation are invited to be embraced and then given useful knowledge and interact between the Da'i and the congregation. The strategy used is Persuasive, Instructive and Informative.
Keywords: Majlis Ta'lim, Sholawat, Strategy

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