Subvertising in the classroom: A comparative study on fostering critical media literacy
Inés Leal-Rico · DOAJ Open Access Articles
Subvertising, traditionally linked to counterculture and anti-consumption, is utilized in education to reveal the manipulative strategies of corporate messaging to students. Classroom use of cut-and-paste methods deconstructs advertisement messages, fostering an understanding of how needs and desires are constructed through appropriation, incorporation, and …
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