EFFECT OF BRAND IMAGE TOWARDS DECISION MAKING IN BUYING NIKE SHOES OF STUDENTS OF FACULTY OF SPORT SCIENCE YSU
Muhammad, Romadhoni · Universitas Negeri Yogyakarta
Abstract Brand image is a factor affecting the decision making factors with the factor that affects such as: (1) excellence-associated factors, (2) strength- associated factor, (3) uniqeness associated factor. Meanwhile, a purchase decision is very influenced by the assessment of the quality of products and is influenced by factors such as: (1) factor of cu…