ANALISIS PENERAPAN STRATEGI SEGMENTING, TARGETING DAN POSITIONING TERHADAP TABUNGAN HAJI PADA BANK TABUNGAN NEGARA SYARIAH KC BEKASI
Halim, Fajriyah Salsabila · Universitas Islam 45 / UM Indonesia
This study discusses the analysis of the implementation of segmenting, targeting and positioning strategies for Hajj Savings at Bank BTN Syariah. The method used in this study is qualitative with a phenomenological approach, the data collected in this study are in the form of words, sentences or pictures that describe the actual situation. The author…
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