Persepsi Mahasiswa Terhadap Rebranding Universitas Islam 45 Bekasi menjadi Universitas Muhammadiyah Indonesia
Putri, Sevhira Eka · Universitas Islam 45 / UM Indonesia
Rebranding is a strategy employed by higher education institutions to renew their identity and image in order to remain relevant and competitive. Universitas Islam 45 Bekasi underwent a rebranding process by transferring its management to Muhammadiyah and introducing a new identity as Universitas Muhammadiyah Indonesia. This study aims to analyze the effect …
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