Puppets on a String? How Young Adolescents Explore Gender and Health in Advertising
Deborah L. Begoray; Elizabeth M Banister; Joan Wharf Higgins; Robin Wilmot · DOAJ Open Access Articles
This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activ…