Evaluasi Strategi Pemasaran Produk Pembiayaan MultiManfaat IB Semasa Pandemi Pada Bank BTN Syariah KC Bekasi
PUTRI, ELITA ICHWAN · Universitas Islam 45 / UM Indonesia
Bank BTN Syariah is a strategic business unit of PT Bank Tabungan Negara (BTN) Persero. Focusing on improving business processes and improving the quality of the financing portfolio with sharia principles. However, the decline in the distribution of MultiManfaat financing at BTN Syariah occurred in the past year due to the Covid-19 pandemic. Therefore, to f…
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