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“mediacy”

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JOURNAL Umuminternational2019

MEDIACY: A way to enrich media literacy

Eva Berger; Robert K. Logan; Anat Ringel; Andrey Miroshnichenko · DOAJ Open Access Articles

We propose that the discipline or practice of media literacy defined as the ability to access, analyze, evaluate and create media in a variety of forms can be enriched and made more effective by incorporating two of Marshall McLuhan’s insights into the nature of media. The first insight is that the effects of media that are independent of their content and i…

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