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“influencers”

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REPOSITORY Umumindonesia2023

PENGARUH PESAN VIDEO BLOGGING PADA CHANNEL YOUTUBE KIMBAB FAMILY TERHADAP KEBUTUHAN INFORMASI BUDAYA KOREA SELATAN

Putri, Nabilla Apriani · Universitas Islam 45 / UM Indonesia

Youtube has become one of the most popular social media platforms used for exchanging information through videos. The increasing popularity of Youtube has given rise to a new term in society known as video blogging or often referred to as vlogging. The emergence of vloggers in the world of Youtube has also gained global attention, allowing us to discover…

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REPOSITORY Umumindonesia2023

Pengaruh Influencer Terhadap Minat Beli Produk Camille Beauty

Aprilia, Veronica · Universitas Islam 45 / UM Indonesia

Digital marketing communication has become a popular new phenomenon among entrepreneurs who want to use the opportunity to influence consumer buying interest. Simply put, an influencer is someone who can have an influence in the community in promoting products including Camille Beauty. This study aims to determine how influencers influence the purchase inten…

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REPOSITORY Umumindonesia2022

Pengaruh Influencer terhadap Minat Beli Followers

Aulia, Elsa · Universitas Islam 45 / UM Indonesia

The development of digital media, especially the dissemination of content on social media, facilitates the dissemination of news, especially buying and selling activities. The amount of public consumption of products promoted by social media influencers is very influential on the growth of the digital economy. One of the rising influencers is Fadil Jaidi. Th…

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JOURNAL PGMIinternational2024

Children negotiating meanings in kidfluencers’ channels

Patricia Digón-Regueiro; Concepción Sánchez-Blanco · DOAJ Open Access Articles

YouTube is a commercialised digital environment that provides profitable opportunities for content creators. Children’s channels have proliferated in recent years on this platform. Children YouTubers become kidfluencers when they reach an important number of subscriptions and brands start to show interest in their channels. Following a qualitative methodolog…

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JOURNAL Umuminternational2021

A local lens on global media literacy: Teaching media and the Arab world

Katharina Schmoll · DOAJ Open Access Articles

The globalization and transnationalization of media use have facilitated access to voices from the Arab world. Students and teachers in Western higher education can make use of these voices within and outside the classroom to enhance students’ knowledge of the region and challenge Eurocentric imaginations of the ‘Other’. Yet to ensure students engage with th…

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