Consumer Ethnocentrism and Attitude Toward Domestic Product in Pekanbaru
Julina, - · UIN Sultan Syarif Kasim Riau
The purpose of this research is to discover high school student ethnocentrism and their attitude toward domestic product. Identifying these factors are very important for marketers in design their marketing program. Based on consumer ethnocentrism questionnaire (CETSCALE) developed by Shimp and Sharma (1987), 17 questions were given to the student from on…
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