La communication RSE de l’entreprise: pratiques et stratégies discursives / Corporate Social Responsibility Communication: Practices and Discursive Strategies
Andra-Teodora PORUMB; Adina S?CARA-ONI?A · DOAJ Open Access Articles
In this paper, we will demonstrate how the company has diversified its areas of interest and scope of activity beyond manufacturing, paying increasing attention to the impact of its operations on society and the environment, as well as to the need to prioritize internal and external communication. The importance of communication strategies, the proliferation…