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“celebrity”

6 referensi ditemukan

REPOSITORY Umumindonesia2013

PENGARUH CELEBRITY ENDORSER DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO CLEAR MEN (Studi Kasus Iklan Shampoo Clear Men Versi Cristiano Ronaldo Tahun 2012 Pada Mahasiswa Universitas Negeri Yogyakarta)

Ardiyanto Yuri, Ardi · Universitas Negeri Yogyakarta

PENGARUH CELEBRITY ENDORSER DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO CLEAR MEN (Studi Kasus Iklan Shampoo Clear Men Versi Cristiano Ronaldo Tahun 2012 Pada Mahasiswa Universitas Negeri Yogyakarta) Oleh: Yuri Ardiyanto 07408144027 ABSTRAK Penelitian ini bertujuan untuk mengetahui: (1) pengaruh celebrity endorser terhadap keputusan …

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REPOSITORY Umumindonesia2024

Interaksi Teman sebaya dan Celebrity Worship dengan Perilaku Imitasi pada Penggemar KPOP

Septian, Danu · Universitas Islam 45 / UM Indonesia

The impact of globalization makes it easier for foreign cultures to enter the country, one form of which is the existence of K-Popers, this triggers imitation behavior from K-Popers towards their fans. This study aims to determine the relationship and influence of peer group interaction and celebrity worship with imitation behavior in adolescent K-Pop fans. …

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REPOSITORY Umumindonesia2024

Pengaruh Celebrity Endorser dan Brand Awareness terhadap Keputusan Pembelian Es Teh Indonesia di Kota Bekasi

Arianto, Nabila Salsa · Universitas Islam 45 / UM Indonesia

The purpose of this research is to determine the influence of Celebrity Endorser and Brand Awareness on Purchase Decisions for Indonesian Iced Tea in Bekasi City. This research method uses a quantitative approach. The population used in this research is consumers who have purchased Indonesian Iced Tea drinks in Bekasi City at least once. The sampling techn…

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REPOSITORY PAIindonesia2021

TINJAUAN FIQH MUAMALAH TERHADAP STRATEGI PEMASARAN PADA PELAKSANAAN JASA ENDORSMENT PRODUK KECANTIKAN DI MEDIA SOSIAL

ZHA ZHA NOVPINTRIWASIH, - · UIN Sultan Syarif Kasim Riau

ZHA ZHA NOVPINTRIWASIH (2021) : TINJAUAN FIQH MUAMALAH TERHADAP STRATEGI PEMASARAN PADA PELAKSANAAN JASA ENDORSMENT PRODUK KECANTIKAN DI MEDIA SOSIAL Berkembangnya media informasi di Indonesia membuat para pebisnis semakin berkreasi dalam memajukan bisnisnya, salah satunya dengan media sosial. Bisnis online adalah suatu aktifitas bisnis baik jasa maup…

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JOURNAL Umuminternational2026

Empowerment or oppression? College students’ interpretations of sex and relationships in the popular media

Nicola McClung; Riana Pella · DOAJ Open Access Articles

Scholars have long emphasized the harmful effects of overtly sexist and oppressive media images on young people’s understandings of sex and relationships. Yet, this emphasis on explicit harm leaves a gap in understanding how college students interpret subtle, hidden, and ambiguous media messages. To address this gap, we asked 196 California college students …

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JOURNAL Umuminternational2016

Review: Sexualized Media Messages and Our Children: Teaching Kids to be Smart Critics and Consumers

Becky Michelson · DOAJ Open Access Articles

Today’s youth are exposed to sexualized media at an alarming rate. The inundation of sexuality and gender stereotypes is further perpetuated by youth interactions with celebrity culture, the search for fame, and social media. In her book, Sexualized Media Messages and Our Children: Teaching Kids to be Smart Critics and Consumers, Jennifer Shewmaker explains …

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