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11 referensi ditemukan

REPOSITORY Umuminternational2014

Logistics and supply chain education and jobs: a study of UK markets

Wong, CY; Grant, DB; Allan, B; Jasiuvian, I · White Rose Research Online

Purpose – The purpose of this paper is to examine the curriculum design of logistics and supply chain management (LSCM) undergraduate courses offered by selected UK higher education (HE) institutions and compares them with employers’ job requirements in the UK. Design/Methodology/approach – Desk-based research involving content analysis of 22 selected underg…

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REPOSITORY Umumindonesia2023

Pengelolaan Media Sosial Instagram @infobekasi Sebagai Media Informasi Tentang Bekasi

Salsabillah, Indah · Universitas Islam 45 / UM Indonesia

This research is motivated by the rise of the phenomenon that occurs, namely hoax information in society, especially social media. From the use of social media, one of which is Instagram as an information medium, Instagram @infobekasi, which is a media for public information about Bekasi, needs to be managed social media so that it is in accordance with its …

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REPOSITORY Umumindonesia2019

STRATEGI KREATIF DALAM PRODUKSI IKLAN KOMERSIAL DI RADIO GRESS 105,8 FM PEKANBARU

MUHAMMAD ILHAM · UIN Sultan Syarif Kasim Riau

ABSTRAK Nama : Muhammad Ilham NIM: : 11443104454 Judul : Strategi Kreatif dalam Produksi Iklan Komersial di Radio Gress 105,8 FM Pekanbaru Iklan mempunyai kedudukan yang penting dalam suatu media massa salah satunya seperti radio. Iklan yang didengarkan di radio harus menarik dan bagus agar pendengar tertarik mendengar iklan tersebut dan kli…

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JOURNAL Umuminternational2023

Interaction as Persuasion Act in Advertising Messages: Case of Nutritional Companies

KOFFI JULIEN KIROUA · DOAJ Open Access Articles

This paper, falling within the framework of discourse studies, explores people’s interaction in advertising discourse. Few research on people’s interaction in advertising messages has been conducted. This article integrates a qualitative approach analysis while basing on enunciation theory. Some advertisements downloaded from websites have been investigated.…

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JOURNAL Umuminternational2019

Critical Awareness of Media and Teacher Education: An Experience with Colombian ELT Pre-Service Teachers

Camilo Dominguez · DOAJ Open Access Articles

Media texts are exponentially displayed in physical and virtual public spaces and their impact on humanity is unimaginable. Teachers of all fields face the challenge and the responsibility to educate sensitive humans able to critically consume or produce media messages. English language teachers are no exception. In this paper, the author describes a qualita…

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JOURNAL Umuminternational2019

Assessing Online Viewing Practices Among College Students

Elizabeth J Threadgill; Larry R Price · DOAJ Open Access Articles

This article focuses on media literacy education for college students. First, we conducted psychometric analyses to verify the properties of the Critical Evaluation and Analysis of Media (CEAM) scale. CEAM measures college students’ self-reported practices for critically evaluating and analyzing the credibility, audience, and technical design elements of onl…

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JOURNAL Umuminternational2019

News literacy and fake news curriculum: School librarians’ perceptions of pedagogical practices

Lesley Farmer · DOAJ Open Access Articles

The high profile of fake news reveals underlying trends in the production and consumption of news. While news literacy is a lifelong skill, the logical time to start teaching such literacy is in K-12 educational settings, so that all people have the opportunity to learn and practice news literacy. School librarians can play a critical role in helping student…

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JOURNAL Umuminternational2018

Food for Thought: A Novel Media Literacy Intervention on Food Advertising Targeting Young Children and their Parents

Rachel M Powell; Tyra Gross · DOAJ Open Access Articles

The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption. The purpose of this exploratory study was to examine if a media literacy intervention would increase kno…

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JOURNAL Umuminternational2016

Rap Music Literacy: A Case Study of Millennial Audience Reception to Rap Lyrics Depicting Independent Women

Mia Moody-Ramirez; Lakia M Scott · DOAJ Open Access Articles

Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereoty…

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JOURNAL Umuminternational2015

Puppets on a String? How Young Adolescents Explore Gender and Health in Advertising

Deborah L. Begoray; Elizabeth M Banister; Joan Wharf Higgins; Robin Wilmot · DOAJ Open Access Articles

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activ…

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JOURNAL Umuminternational2013

Exploring Baseline Food-Media Literacy of Adult Women

Tina L. Peterson · DOAJ Open Access Articles

Many media education researchers have identified the importance of adult media literacy but few have studied it. Such literacy is becoming increasingly important with regard to the growing category of food media: advertisements, television programs, and print media among them. Using two focus groups and guided by Primack and Hobbs’s (2009) AA, RR, and MM sub…

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