Pengaruh Kualitas Pelayanan, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Kopi Janji Jiwa di Kota Bekasi
Chaerunisa, Kinanti · Universitas Islam 45 / UM Indonesia
ABSTRACT xvi + 148 pages + 25 tables + 4 graphs + 1 diagram + 1 image + 12 appendices+2024 Keywords: Service Quality, Product Quality, Brand Image, Purchase Decision The purpose of this study is to examine the Influence of Service Quality, Product Quality, and Brand Image on Purchase Decisions of Janji Jiwa Coffee in Bekasi City. The population in thi…