EFFECT OF CULTURAL FACTORS, SOCIAL, PERSONAL, AND PSYCHOLOGICAL TO PIZZA PURCHASE DECISION PROCESS (STUDY AT PIZZA HUT JENDERAL SUDIRMAN NO. 53 YOGYAKARTA)
Rini Dian Puspita, Puspi · Universitas Negeri Yogyakarta
EFFECT OF CULTURAL FACTORS, SOCIAL, PERSONAL, AND PSYCHOLOGICAL TO PIZZA PURCHASE DECISION PROCESS (STUDY AT PIZZA HUT JENDERAL SUDIRMAN NO. 53 YOGYAKARTA) Dian Puspita Rini Faculty of Economics, State University of Yogyakarta deanpoetri@yahoo.com Arum Darmawati Faculty of Economics, State University of Yogyakarta arum_d@yahoo.com ABSTRACT This…