KONSTRUKSI GHIBAH DIGITAL DI MEDIA SOSIAL: ANALISIS CYBERPRAGMATICS DIGITAL DAN OPINI PUBLIK PENGGUNA TIKTOK
Barnasari, Intan Oktavia · Universitas Islam 45 / UM Indonesia
Abstract. In the digital era, this study analyzes the shift of “ghibah” from the private sphere to mass communication on TikTok, focusing on the conflict between the household of Daehoon and Julia Prastini (Jule). Employing Francisco Yus’s cyberpragmatics framework, a qualitative analysis of 297 videos from five key accounts reveals that public perceptio…