Analisis Strategi Pemasaran Produk Pembiayaan Paket Ibadah Umrah (PPIU) Pada PT. BPRS Artha Madani Cabang Bekasi
Maemunah, Umi Khana · Universitas Islam 45 / UM Indonesia
This research aims to understand the marketing strategy employed by Bank BPRS Artha Madani KC Bekasi in their umrah financing package product to increase the number of customers. The research seeks to answer how BPRS Artha Madani umrah financing package product marketing strategy is implemented. The researcher uses a qualitative descriptive research method …