PENINGKATAN DAYA SAING USAHA TAPE KETAN PAMELLA
Danapriatna, Nana; Winarni, Winarni; Kamilah, Ahya; Ismarani, Ismarani; Nursinah, Is Zunaini · Universitas Islam 45 / UM Indonesia
Tape Ketan is a typical food from Kuningan West Java which is often used as souvenirs. One of the pioneers of business is Pamella. Pamella exist since 1996, and until now still able to maintain its existence. So many entrepreneurs Tape Ketan today, demand Pamella to improve competitiveness by implementing the right competitive strategies, to have super…