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JOURNAL Umuminternational2026

Omnichannel, ZMOT, and Virtual try-on: Perceived behavioral control in purchase decision

Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Made Ermawan Yoga Antara; Ni Wayan Kerni Sinthya Dewi · DOAJ Open Access Articles

The cosmetics industry is proliferating, triggered by the recognition of the significance of caring for appearance. This study uses the Theory of Planned Behavior (TPB) approach to examine how consumers of cosmetics in Bali view their behavioral control over the virtual try-on function, and how ZMOT (zero moment of truth) from omnichannel influences their pu…

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JOURNAL PAIinternational2026

AI and data-driven supply chain integration: The role of network capabilities in sustainability reporting readiness

Abeer Tarawneh; Amro Alzghoul; Ahmad Ali · DOAJ Open Access Articles

The world supply chains are rapidly going digital and at the same time, there are growing demands of sustainability transparency and responsibility. The existing literature has mostly focused on the performance advantages of digital technologies, although it has paid relatively little attention to the fact that the latter help prepare sustainability reportin…

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JOURNAL Umuminternational2026

From social media engagement to tourist loyalty: Examining the roles of e-service quality and satisfaction

Dede Suleman; Mochammad Mukti Ali; Devy Sofyanty; Sabil Sabil; Puji Yuniarti; Zahra Zahra · DOAJ Open Access Articles

This study examines the impact of social media strategies and e-service quality on tourist satisfaction and loyalty, incorporating experience quality as a mediator and digital literacy as a moderator. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research analyzes data collected from 400 international tourists who engaged with digit…

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JOURNAL Umuminternational2026

BitMine’s Ethereum Strategy and MicroStrategy’s Bitcoin Approach: A Comparative Analysis

Ibrahim M.I. KHARIS; Adrian NEGREA; Adriana GIURGIU · DOAJ Open Access Articles

The integration of digital assets into corporate treasury strategies has accelerated in 2025, driven by heightened macroeconomic uncertainty and growing institutional acceptance of blockchain-based financial instruments. This study provides a comparative assessment of BitMine Immersion Technologies Inc. (BMNR) and MicroStrategy Incorporated (MSTR), two firms…

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