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“purchasing”

24 referensi ditemukan

REPOSITORY Umumindonesia2016

ANALISIS PENGETAHUAN LINGKUNGAN DAN PERILAKU RAMAH LINGKUNGAN BERDASARKAN GENDER DAN TINGKAT PENDIDIKAN DI KOTA PEKANBARU

Julina, - · UIN Sultan Syarif Kasim Riau

This study attempted to investigate whether there are differences in knowledge about the environment and eco-friendly purchasing behavior based on gender and education. Data were collected using questionnaire containing questions about environmental knowledge and eco-friendly behavior based on previous research. Collected data were analyzed using descript…

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REPOSITORY Umumindonesia

EFFECT OF BRAND IMAGE TOWARDS DECISION MAKING IN BUYING NIKE SHOES OF STUDENTS OF FACULTY OF SPORT SCIENCE YSU

Muhammad, Romadhoni · Universitas Negeri Yogyakarta

Abstract Brand image is a factor affecting the decision making factors with the factor that affects such as: (1) excellence-associated factors, (2) strength- associated factor, (3) uniqeness associated factor. Meanwhile, a purchase decision is very influenced by the assessment of the quality of products and is influenced by factors such as: (1) factor of cu…

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JOURNAL Umuminternational2026

Omnichannel, ZMOT, and Virtual try-on: Perceived behavioral control in purchase decision

Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Made Ermawan Yoga Antara; Ni Wayan Kerni Sinthya Dewi · DOAJ Open Access Articles

The cosmetics industry is proliferating, triggered by the recognition of the significance of caring for appearance. This study uses the Theory of Planned Behavior (TPB) approach to examine how consumers of cosmetics in Bali view their behavioral control over the virtual try-on function, and how ZMOT (zero moment of truth) from omnichannel influences their pu…

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REPOSITORY Umumindonesia2020

Improvement Of Welfare Through Islamic Financial Management (Case Study Of Fishermen's Family In Indonesia)

Harmain, Hendra; Nurlaila, Nurlaila; Daulay, Aqwa Naser · Repository UIN Sumatera Utara

Most are still traditional fishermen with socio-cultural characteristics that are not conducive. Especially during the 19th Covid Pandemic, not only physical and mental health that needs to be maintained, but family finances in the pandemic corona virus must also be maintained Therefore this study aims to determine the implementation of coast fishermen fina…

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