Pengaruh Celebrity Endorser dan Brand Awareness terhadap Keputusan Pembelian Es Teh Indonesia di Kota Bekasi
Arianto, Nabila Salsa · Universitas Islam 45 / UM Indonesia
The purpose of this research is to determine the influence of Celebrity Endorser and Brand Awareness on Purchase Decisions for Indonesian Iced Tea in Bekasi City. This research method uses a quantitative approach. The population used in this research is consumers who have purchased Indonesian Iced Tea drinks in Bekasi City at least once. The sampling techn…