Exploring Message Meaning: A Qualitative Media Literacy Study of College Freshmen
Seth Ashley; Grace Lyden; Devon Fasbinder · DOAJ Open Access Articles
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students not currently enrolled in formal media literacy education to three types of video messages: an advertisement, a public relations message, and a news report. Students did not exh…