Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Keputusan Pembelian pada De Empire Cafe Cikarang
Oktora, Tabitha Selby · Universitas Islam 45 / UM Indonesia
The purpose of this study was to determine the effect of service quality, product quality and price on purchasing decisions at De Empire Cafe Cikarang. The research method used is a descriptive approach with quantitative methods. The research data are primary data and secondary data. Data collection techniques were carried out by means of observation, interv…