Komunikasi Pemasaran Personal Selling Produk Consumer Banking Relationship Manager BSI KCP Sunter 1
Oktaviyani, Tri · Universitas Islam 45 / UM Indonesia
This study examines the personal selling strategies employed by three Consumer Banking Relationship Managers (CBRM) at Bank Syariah Indonesia KCP Sunter 1 in marketing mortgage financing products, Mitraguna, and Griya. The study employed a descriptive qualitative approach and was analyzed using Speech Act theory. The results indicate that personal selling st…