Research into environmental marketing/management: a bibliographic analysis
Leonidou, CN; Leonidou, LC · White Rose Research Online
Purpose This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the characteristics of authors and manuscripts written on the subject; the methodological aspects of empirical studies, in terms of design, scope…